WATCH BRAND Part 4

Gucci

Attention is paid to the unique model that the global fashion brand releases!

Sophisticated design making full use of apparel experience

The history of Gucci starts with the operation of Gucci Gucci in Florence in 1921. Gucci's products that provided high quality leather goods incorporating the culture of advanced European cities quickly gained popularity. Following the success in Florence, in 1938 it opened in Rome. In 1947, a Bamboo handle bag that symbolized Gucci was born, after which webbing striped bags, metal and bit moccasins were born one after another. We will expand its popularity and scale. Succeeded opening stores in big cities such as Paris and London and New York away from Europe. Actively develop the GG logo with the motif of Gucci Gucci 's initials, and in the 1960' s will be at the height of a world - class luxury brand.

In the 1980 's, the popularity of the Gucci clan conflict triggered the popularity slumping and it was driven to the point of bankruptcy. After that, in 1989, the management team was renewed, and in 1994 Tom Ford became the creative director. We will announce the collection that reminds me of Gucci 's height, and succeed in regenerating Gucci.

In 2005, Frida Giannini became the creative director. I also incorporate a cutting-edge design into the wristwatch, unveiling unique models one after another. It is a brand that can not keep an eye on from that trend.

Louis Vuitton

Watch & fine jewelry salon also gets popularity

A selection of items centered on popular Tambour

The history of the world's most famous brand "Louis Vuitton", which began with opening a travel bag specialty shop in Paris, is 154 years since its foundation. It was famous that the trunk of the original Louis Vuitton was awarded the Silver Prize at the Paris Expo and was noticed by nobles, but fortunate for him, the sons who succeeded also had talent It is that.

Georges Vuitton, who became the second generation's head, invented a monogram canvas that everyone knows and was a leading figure spreading Louis Vuitton all over the world. My grandson Gaston developed soft canvas which is the material of the monogram bag. Later, a turning point will come to achieve further evolution. In 1997, Mark Jacobs was appointed as Artistic Director to advance into apparel field. Louis Vuitton, who started a collection presentation at the pret - a - porter by him, has grown into a brand fighting top in apparel industry with rare talent like Mark and family management capabilities. In 2002, Tambourt Watch Collection was finally born from Louis Vuitton and entered the watch industry with full satisfaction. In 2005, the Speedy Watch Collection was born, and in the year 2008, the Amplify Watch Collection was born. Also in this year Louis Vuitton opens in Matsuya Ginza. It is a brand steadily penetrating in the field of watches.

Christian Dior

Long-established brand watches that lead the fashion world appeared!

Dior's model shines with a sharp design

Christian Dior became independent in 1946 with the help of cotton king Marcel · Boussac who stopped focusing on his talent working in the Lycian · Lulon maison, "Christian Dior · Haute Couture Maison" was born.

Debuted in Paris collection in the spring and summer of 1947. I suggested a new silhouette one after another, and led the fashion of the 50's. After that, in 1957 after the death of Dior, Yves Saint Laurent was chosen as chief designer at the youth of 21 years old. After that, Marc Boen became inaugural in 60 years and is in charge of design until 1989.

In 1989 he was handed over to Jean Franco Ferre, and from the 1996 anniversary of Dior's foundation, John Galliano took over as a designer. Jean Franco Ferre, John Galliano succeeded in incorporating the modern into the traditional Dior's "silhouette" and playing Dior as a trend setter.

The design that makes you feel Esprit in Paris is also followed by a wristwatch. Popular with a design that is not influenced by the fashion, Christian Dior's watch also got a high reputation. What kind of wristwatch will appear this season, it is a very fun brand. Let's expect that new works will be released that will betray the fans' expectations in a good way.